Media Coverage
Morad Fareed, interviewed at the FII Priority Summit in Rio de Janeiro, announces the FC Mother project. This initiative aims to improve maternal health by leveraging football as a social change tool. Morad explains that after a decade of research with Harvard, the project decided to bypass traditional healthcare and governmental avenues, opting to work through football due to its universal appeal and influence. The project partners with the Pelé Foundation and plans to launch a new Brazilian league, gamifying maternal health to engage and educate communities. Morad highlights the critical role mothers play in the development of footballers and humanity, emphasizing the need to prioritize maternal health, which is often overlooked by governments and investors. He stresses the importance of addressing this issue, which costs humanity dearly in terms of life years and economic impact.
Tune in to FII Institute TV for the full interview: https://www.fii-institute.tv/video/2185
Morgan Stanley Profile:
Healthy Beginnings
"Morad Fareed has built a career creating companies and projects that improve the well-being and environments of others.
His latest venture as founder and CEO of Square Roots, a discovery company focused on improving maternal and infant health, epitomizes his passion for advancing how we live."
Square Roots-MorganStanley-Report.pdfM.I.T
The Financial Impact of Healthy Buildings
"Developed by Delos, a wellness real estate and technology firm, in 2014, WELL is operated by the International WELL Building Institute (IWBI) and certified by the Green Business Certification Incorporation (GBCI), which administers the LEED certification program as well.
Because of this, the Well Building Standard is modeled closely to LEED, but focuses exclusively on impacts to human health and wellbeing through seven sectors: air, water, nourishment, light, fitness, comfort, and mind."
201214_Healthy-Buildings_Paper_V2.pdf
"Nearly four million women give birth in the United States each year, and more than 50,000 of these mothers experience severe, life-threatening complications.
This makes the United States among the most dangerous countries in the developed world to give birth. In much of Sub-Saharan Africa, maternal mortality is going down.
In the United States of America, maternal mortality is going up and has been going up steadily for more than 20 years. Perhaps most disturbingly, we don't even fully understand why this is happening."
